Why companies focus on sustainability:

Companies are increasingly integrating sustainability principles into their strategies due to:

Growing consumer and investor expectations for environmentally and socially responsible brands.
Tightening environmental and social regulations.
The pursuit of long-term financial stability through effective risk management.
Opportunities for innovation and the creation of new products that meet modern market demands.
Improved reputation and strengthened competitive position.
Awareness of global challenges and a desire to contribute to their solutions.
Attraction and retention of talented employees who value the company's values.